DIY Number Reputation Management

How to Determine Whether You Have the Tools and Resources to Tackle Spam Labels on Your Own

Is your organization having difficulty preventing improper spam or scam labels popping up on your phone numbers or calling campaigns? If you don't have a dedicated team to constantly monitor and fix these labels, maintaining a healthy number reputation can feel impossible. Searching for reliable solutions online is often confusing and leaves you with more questions than answers. You might be tempted to try to fix things yourself, but the reality is, handling spam labels effectively is an internal challenge for most organizations.

To deal with this more effectively, you can regain control of your calling reputation and save your team valuable time and resources by partnering with COEO for Number Reputation Management. Our experts handle the complexities of monitoring and remediating spam labels, so you can focus on connecting with your customers.

The alternative? A tedious, expensive, and time-consuming struggle with spam labels. Here's what you should be prepared for if you decide to manage this yourselves:

What You Need for Effective Spam Label Monitoring

Monitoring even a single phone number for spam labels is complex. First, you need a system to manage all your numbers and campaigns across multiple carriers. This system should ideally be a single, centralized platform, letting you easily see which calls are being mislabeled. There should be on-demand tracking to provide insights into your call display and number health when it matters most.

Beyond the reports mentioned above, you'll also want to receive timely alerts of any spam labels to respond quickly rather than reactively. Waiting until customers complain, or your call metrics suffer leads to missed opportunities.

Finally, managing spam labels is time-consuming and expensive. Do you have the proper staffing with the right resources to not only monitor labels but also handle the process of fixing them with carriers? If not, your current team could be quickly overwhelmed.

What it Takes to Fix One Spam Label on Your Own

Once you feel confident in your systems architecture for monitoring, it’s time to figure out how you’re going to fix the fraudulent labels. Unfortunately, remediating is an uphill battle with no guarantees. Here’s why:

• Playing by Their Rules: Each carrier has a unique, lengthy process for appealing labels. You'll need the time and patience to work within their unique rules.
• The Waiting Game: It could take days or weeks to even hear back about a single ticket with no guarantee of resolution. Meanwhile, erroneous labels continue to sabotage your contact rates.
• Mountains of Paperwork: Expect to provide extensive details for every ticket including phone numbers, caller IDs, and proof of labelling. Even then, success is unlikely.
• Numbers Game: Fixing a label with one carrier does not solve the problem with others. Your number could still be flagged elsewhere, starting the process over again. With so many labels to potentially fight, limited success rates, and the constant threat of new labels, can you afford to tackle this on your own?

But Wait, There’s More

Monitoring spam labels and submitting tickets for remediation is just the tip of the iceberg. Here are a few often-overlooked factors that can also sink your DIY efforts:

• Data Reliability: Can you truly trust the accuracy of your labeling data? Without on-demand monitoring, you could be acting on outdated information.
• The Testing Burden: How many test phones and carrier plans would you need to ensure your data is accurate? Procuring and managing these becomes a major expense.
• Algorithm Awareness: Simply making lots of calls isn't the only trigger for spam labels. Algorithms analyze call patterns, answer rates, timing, and even your industry. Frequent caller ID changes or rapid number rotation will likely get you flagged as a suspicious caller. Understanding how these algorithms work is crucial to avoid making things worse with well-intentioned, but misguided, strategies.
• "New" Isn't Always Clean: Any "new" number you acquire likely has a history. Are you prepared to deal with inherited spam labels? The Bottom Line: Truly effective number reputation management requires constant vigilance, expertise, and resources dedicated to understanding the ever-changing telecom landscape. Can your team handle this on top of their existing workload?

Partnering for Better Calling Results

Choosing to monitor and manage the reputation of your phone numbers independently means that 0% of your phone numbers are protected at the network level, so you have to monitor 100% of them 100% of the time. Are you confident and well-equipped enough to handle that?

COEO offers a powerful alternative. We handle 100% of the complexities of label remediation directly with carriers and analytics partners, and provide proactive, network-level monitoring for comprehensive protection. Doing this is very likely to improve your calling results.

If you're ready to stop battling spam labels internally and focus on what matters most, COEO’s Number Reputation Management solution can help. We handle complex carrier disputes on your behalf, protect your number at the network level, and provide a way for you to proactively monitor the health of your numbers. Partnering with us means protecting your calling identity as a trusted source and empowering control and visibility over your communications.

If you’re reading this, you’re already on the path to identifying the reputation management solution best suited for your organization. COEO's experts have the knowledge and relationships to navigate the nuanced world of number reputation.

If you’re interested in exploring this solution in more detail, please contact your COEO representative or call us at 844-300-2636 to discuss your specific challenges. We'll provide a personalized analysis of your calling landscape and develop a tailored strategy to protect your reputation and restore your ability to reach customers effectively.