Maximize Phone Outreach & Safeguard Your Reputation and Revenue
May 8th, 2025 | 1 min. read
By Jordan Pioth
How Effective Number Reputation Management Enhances Call Performance
Business leaders know reputation drives performance. It builds trust, fosters customer loyalty, and creates a competitive advantage. Yet, many overlook how phone numbers impact the ability to achieve these results.
More than 80% of customers engage with businesses by phone, making phone numbers a cornerstone of your reputation. With spam calls being widespread, protecting that reputation isn’t easy.
“Spam” labels hit legitimate businesses more often than most people understand. It doesn’t just make customers avoid a call now and then — it often shakes their confidence for good.
These incidents are serious but preventable. Powerful solutions exist to protect your phone numbers and, in turn, your business’s reputation. Here is what you need to know.
Approximately 25% of business numbers are at risk of a “spam” or “scam” mislabel.
Carrier algorithms flag spam or scam calls to protect customers, but they can occasionally be incorrect. Nearly one in four legitimate calls risks being mislabeled, and it’s probably happening to you without you knowing.
It goes without saying — customers won’t answer calls with those labels.
Three in four Americans will never answer calls from unknown numbers.
Even without a spam label, calling customers without a caller ID means missing a key chance to build a trusted reputation. If your name isn’t linked to your numbers, more than three in four Americans won’t pick up.
82% of customers crave more human interaction from businesses.
Utilizing other communication vehicles isn’t the answer. Customers crave human interaction with a person from a trusted entity, making a phone call your most powerful outreach tool.
In 2024, excellent reputation management means having a solid phone number strategy. The good news? There are inexpensive, effective, and easy-to-implement options.
99.8% of your numbers stay label-free with COEO
Today, COEO’s Number Reputation Management solution keeps over 99% of numbers clean and label-free — across more than 500,000 customer phone numbers already registered on our platform.
That means you can rest assured knowing your numbers are protected. And if they're mistakenly labeled, COEO’s remediation team immediately steps in to resolve the issue right away.
When he's not creating content for Coeo, Jordan loves to watch sports, hang out with friends and family, and anything sneaker-related.
