What is Amazon Web Service (AWS) Marketplace and How Does it Work?
November 20th, 2024 | 4 min. read
By Jordan Pioth
If your organization is not familiar with the AWS Marketplace, you may be unaware of how it can help you identify and purchase network and phone solutions to improve performance.
Organizations with poor network and phone performance often have poor productivity and communication issues that result in damaged relationships with customers.
These issues can lead to lost customers and revenue. To avoid them, it is important to improve network and phone performance by implementing reliable solutions.
AWS can help search for the right solutions so you can determine which ones are the best choice for your organization.
Coeo has recently been added as a seller on the AWS platform and understands how important reliable network and phone performance is and has delivered thousands of solutions to improve the network and phone performance of organizations.
By the end of this article, you will understand what AWS Marketplace is, how it works, and whether it is a good tool for your organization to use.
What is AWS Marketplace?
AWS Marketplace is a digital market that enables customers to search, buy, and manage third-party software, data services, and solutions to improve business operations.
AWS Marketplace offers thousands of listings including network security, business applications, and data products.
Organizations looking to offer their products and services through the AWS Marketplace are required to register through the management portal to become sellers and are then vetted by Amazon.
Once an organization has been vetted, they can list their products or services they would like to market on the AWS marketplace. This enables buyers and sellers to view these products and services and the organization that offers them.
Since these products and services are listed on the AWS Marketplace, it allows users to write reviews on the products and services they use to help others determine if certain products and services are a good choice for their organization.
If you would like to speak with our team to learn more about AWS Marketplace or ask any questions you may have you can schedule an appointment.
How does the AWS Marketplace work?
The AWS Marketplace works as a digital market for network security and performance solutions, business applications, data products, and telecommunications solutions.
It is important to learn how the marketplace works so you can understand whether it is the right tool for your organization to use.
Seller process
One of the main functions of the AWS Marketplace is the seller’s process. Any organization can register to become a seller on the marketplace whether they are a channel partner, managed service provider, or an independent software vendor.
Once an organization decides to become a seller, it must register using a dedicated AWS account. As part of the registration process, the organization must choose the product type they would like to offer.
Once the product type is chosen, the organization must prepare the product by configuring the package, setting the pricing, as well as determining the category the product should be listed under.
From there the registration is complete and once it is vetted by Amazon, their products can be seen on the AWS Marketplace and marketed to drive traffic to their AWS listing.
Comprehensive buying catalog
The AWS Marketplace offers a comprehensive catalog of thousands of network and telecommunications software solutions listed by sellers.
Buyers are able to browse these listings by category and search for specific solutions from thousands of sellers to find the right solution for their organization.
Various pricing options
AWS supports various pricing options depending on the product. AWS allows sellers to list multiple pricing options such as:
Pay-as-you-go option
AWS offers a pay-as-you-go option which allows customers to be billed for the actual usage of the software.
An example of this would be customers being billed for the amount of data used each month instead of a standard monthly payment.
Subscription option
Another alternative is the subscription payment option which allows customers to be billed a fixed monthly or annual payment for their solutions.
Is using the AWS Marketplace a good decision for your organization?
Now you understand what the AWS Marketplace is and how it works. However, it is also important to understand whether your organization would benefit from using the tool.
If your organization is looking to find network or telecommunication solutions to improve the performance and security of your network or phone service, using the AWS Marketplace may help you find the right solution and provider.
AWS Marketplace will also enable you to find the right solution within your budget by browsing the different pricing options from hundreds of providers all from one platform.
Additionally, if your organization is looking for a platform to sell its network and phone solutions and services, using the AWS Marketplace may be a good platform to reach more buyers and help them with their telecommunications and network needs.
Determining if using AWS Marketplace is the right tool for your organization
Now you understand what AWS Marketplace is, how it works, and whether it is the right tool for your organization to use. This will help you determine if AWS Marketplace is a tool you should use to buy or sell telecommunications or network solutions.
No organization can afford to experience a poor-performing network or phone service. This will result in communication challenges both internally and with customers and lead to productivity issues and damaged relationships.
As a result of these issues, your organization may lose revenue and customers. For this reason, it is important to improve network and phone service performance and security.
Coeo understands how important a reliable network and phone service is and has delivered thousands of network and phone solutions to organizations to help them improve their performance.
We want you to understand what AWS Marketplace is and how it works so you can determine whether it is the best tool to help you find the right network or phone solutions for your organization.
If you would like to speak with our team to learn more about AWS Marketplace or ask any questions you may have you can schedule an appointment.
Now that you understand what AWS Marketplace is and how it works, read this article to learn about Coeo launching on the AWSA Marketplace:
When he's not creating content for Coeo, Jordan loves to watch sports, hang out with friends and family, and anything sneaker-related.